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design: |
Product Catalogue |
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designer: |
Irit Adar |
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telephone: |
+972-54-4980809 |
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email/website: |
www.iritadar.com |
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description: |
"A brand identity catalogue and folder for Dykam, engaged in printing cards for overseas
customers. The design comprises two central emphases: (1) Usability: the folder is also the
binding of the catalogue. From one thousand copies, fifty were used to bind the catalogue.
The inner pages can also be used in bulk and be inserted into the pockets of the folder. The
folder includes slots for insertion of cards. (2) Corporate identity: the marketing message was
based on the use of cards as an experience of realization combining pleasure with precision
and functionality. The graphic language is derived from the existing logo (production lines)
associated to the experiences of passage, travel and parking." |
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product image/movie: |
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