Designed in Israel Designers Community
About Itzhak Kaduri Award

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design: Paz Building
designer: Baruch Naeh Strategic Design - Ariel Strykowski, Lena Revenko
telephone: +972-3-5108883
email/website: creative@s-baruchnaeh.co.il
description: "Paz decided to relocate its offices to Europe Park in Yakum. As a solution for the visual design of the space it was decided to create signage transmitting a wealth of information reflecting both the practical and the experiential aspects of the offices and architectural spaces. Usually, a person going from point A to point B seeks assistance from signage. We decided to lead an individual to his destination through a “Yellow Pathway”, which provides a practical wayfinding solution but also conveys company values through a humoristic experience in the Paz office work environment."
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