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click to enlarge |
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design: |
Paz Building |
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designer: |
Baruch Naeh Strategic Design - Ariel Strykowski, Lena Revenko |
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telephone: |
+972-3-5108883 |
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email/website: |
creative@s-baruchnaeh.co.il |
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description: |
"Paz decided to relocate its offices to Europe Park in Yakum. As a solution for the visual design
of the space it was decided to create signage transmitting a wealth of information reflecting
both the practical and the experiential aspects of the offices and architectural spaces. Usually,
a person going from point A to point B seeks assistance from signage. We decided to lead an
individual to his destination through a “Yellow Pathway”, which provides a practical wayfinding
solution but also conveys company values through a humoristic experience in the Paz office
work environment." |
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product image/movie: |
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