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click to enlarge |
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design: |
Poster for 57th “Independence Day Exhibition |
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designer: |
Anat Bachar |
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telephone: |
+972 54 5331188 |
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email/website: |
anat153@zahav.net.il |
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description: |
This poster deals with the lack of Israeli characteristics in the Israeli consumer culture. In order to create a poster that addresses publicity to consumers, the IKEA logo is transformed into the word “ISRAEL,” and “56.99” is written instead of “57.” Israelis prefer any product that has a hint of being from a foreign country. The cart is a symbol of consumption and is empty because the main issue is the entertainment involved in going out with the children to the mall. |
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product image/movie: |
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