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design: The Age of Women
designer: Michal Granit Design Studio
telephone: +972 54 4566615
email/website: www.mgstudio.co.il
description: The Age of Women catalog deals with the age, femininity and fashion. Three attractive women model the winter collection, all of them over the age of 70. The catalog challenges the fashion industry from within by subtly criticizing competitors’ advertisements which glorify youth and generally ignore the mature woman. The catalog includes a series of photographs, sensitively shot and absent of explanations, which depict the events of a single day. The photographic process, design and editing communicate the pace of life, the beauty of the models and the wisdom and magic they convey.
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