The Designed-In-Israel Exhibition, organized by the Israel Community of Designers with the support of Israel Consulate in Guangzhong, contains selected works from the 2007 and 2008 Tel Aviv exhibitions of the same name. It will be hosted at the Israel National Pavilion at Guangzhou Design Week 2009, Int’l Design Expo (4-6 December). In addition, a delegation of leading Israeli design firms will accompany the exhibition, conducting seminars and meeting with potential collaborators.

Employing design that advances innovative products and brand strategies is the best way to guarantee success in a challenging and competitive global economy. Israeli designers, with rich high-tech export experience and unique multi-cultural sensitivity, create innovative product, graphic and interactive media designs sought after for their functionality and originality. Israeli designers provide comprehensive design strategies and solutions across the spectrum of design applications.

Israeli industrial designers excel at integrating esthetics and engineering, whether for turnkey projects or innovative prototyping. Collaboration with engineers leads to understanding of product requirements, which, along with knowledge of ergonomics, advanced materials and production methods guarantees original concepts.

Israeli graphic designers have international experience in the development and application of brand strategies, successfully communicating verbal and visual information. They provide corporations an identity, develop and maintain brand strategy, and give products recognition. Israel’s graphic designers work in many languages and writing systems, with first-hand understanding of many of the world’s cultures and markets.

Israel’s interactive designers develop groundbreaking applications and advanced GUIs that promote feature-rich content and user dialogue. Working closely with high technology companies in one of the world’s most digitized societies, Israeli interactive designers provide innovative solutions in short timeframes at very competitive prices.

The Israel Community of Designers represents Israel’s professional graphic, product and jewelry designers. It serves as a voice for designers, promoting understanding of the design process and excellence in design. ICD works closely with government, business and academic groups, and represents Israel in Icograda, Icsid and the IDA. In January 2007, ICD inaugurated the annual Designed-In-Israel exhibition, which presents the best of Israeli graphic, industrial and interactive design.